New York, NY–JupiterResearch’s new report, titled “Home Theater: Selling Surround Sound in an Age of Commoditization,” found that 24 percent of U.S. online households now have digital surround sound systems.
“Extremely low priced HTIB–Home Theater In a Box–systems have expanded the market and made surround sound systems broadly affordable, but are not necessarily profitable for manufacturers,” said JupiterResearch senior analyst Avi Greengart. “However, we found that 47 percent of consumers planning to buy surround sound systems are planning to spend $1,000 – $5,000 on home theater products over the next 12 months. Consumers have clear feature and brand preferences that vendors can address to move consumers into higher priced, more profitable products,” added Greengart.
JupiterResearch’s Home Theater Watch Weblog, www.HomeTheaterWatch.com, was launched in March, 2004 as a companion to the Home Theater research service.