Entertainment Experience Inc. will unveil what it calls “the world’s first real time 3D, multi-dimensional color video processor” at CEDIA EXPO 2010.
According to the new company out of Rochester, New York, TruVue eeColor Processor uses visual models and full, three-dimensional color processing for the first time in video systems to dramatically improve the contrast, brightness, and color of any television or projector without changing the artistic look of the media or memory colors like flesh tones and blue skies.
A plug-and-play unit with a simple remote control lets the homeowner choose the most pleasing viewing experience for any video display device or any home theater system, anywhere in the house, the company says.
Entertainment Experience will meet with dealers, distributors, and manufacturers as it begins to implement a strategy focused on global adoption of its patent-pending technology.
“The home theater market is by far the best market to begin the adoption of our technology,” said Jim Sullivan, president and founder of Entertainment Experience. “Rarely does science evoke such a visceral response. The validation that we are already beginning to get from these most knowledgeable customers will serve as a strong foundation for our business.”