Klipsch Unites Product Offering in New Strategic Direction

In a strategic move, speaker and headphone maker Klipsch will unify its products under the Reference series name. The new approach makes its signature products attainable to a wider audience at various price points.
Author:
Publish date:

In a strategic move, speaker and headphone maker Klipsch will unify its products under the Reference series name. The new approach makes its signature products attainable to a wider audience at various price points. These tiered levels of home theater speakers, soundbars, and headphones are precision-engineered and meet the brand’s high-quality acoustic and design standards.

Image placeholder title

Speaker and headphone maker Klipsch will unify its products under the Reference series name.

“Transitioning to Reference will create a performance benchmark in today’s landscape of low-quality products that favor discounted design over lasting value,” said Mark Casavant, senior vice president of global product development for Klipsch. “Our Reference speakers can be enjoyed by their listeners for years, even decades, and they represent unprecedented performance and value. When a consumer upgrades to Klipsch Reference, they are making a sound investment in audio and their future listening experiences.”

The launch of the Klipsch Reference R6 and R6i in-ear monitors in May were the latest products in Klipsch’s Reference series. Reference soundbars and home theater speakers are available this month, followed by additional releases in 2015.

Renowned and flagship Klipsch product lines such as Palladium, Heritage, THXUltra2, and ProMedia will remain as they are in today’s market, with all future home theater speakers, soundbars, and headphones falling under the Reference umbrella.

In addition to the products, all marketing collateral including packaging, messaging, advertising, and retail displays will feature the brand’s legendary copper and black color palette and bold voice to unite the three verticals under the Reference name.

“Klipsch is returning to our celebrated core product line with the power of thousands of satisfied customers already in place,” said Matt Sommers, vice president of marketing and creative strategies for Klipsch. “We are launching exciting products in complimentary verticals with much tighter parameters for consistency in the marketplace. This strategy is our first step in claiming Klipsch’s rightful position as the great American speaker brand.”

Klipsch’s united front in the retail environment will allow dealers and distributors to tell the unified sonic signature story to customers across all product categories. The comprehensive program creates consistency of product, performance and image to increase cross-selling opportunities, customer recall and overall consumer confidence.

Related