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New Data Reveals Plasma Market Leaders

Pacific Media Associates reports that NEC is gaining market share.

Chicago, IL–NEC Solutions (America), Visual Systems Division is now the second largest provider of professional grade projectors and plasma displays in North America, according to Pacific Media Associates (projectors) and TFCinfo (plasma displays).

In addition, NEC jumped over Epson and Sharp to become the third most recognized projector brand in 2004, according to TFCinfo.

“NEC’s combination of professional grade reliability, innovative sales and marketing strategies and a diverse product mix is truly unique,” said Pierre Richer, senior vice president, NEC Solutions America, Visual Systems Division. “We’re seeing the results in our superior revenue and margin performance and our rapidly increasing market share.”

Richer, who now leads NEC’s Visual Systems Division, is a former executive at InFocus Corporation along with Maureen Schmidt who now heads North American sales and David Woolf who is in charge of marketing at NEC VSD.

According to PMA’s 2004 annual report, NEC is second in projectors with 9.3 percent revenue share in 2004. This is an increase of 1.5 percent from 2003.

TFCinfo surveys experienced users to uncover their insights into large area display company’s products and brand strength.