How do you rate the Online Toolbox?
I rate the Online Toolbox a 9.5. By and large the Revenew Online Toolbox is easyto- use. It is comprehensive, delivers the right information to us, and provides the kind of feedback that we need. It also makes doing direct-mail campaigns with greater frequency much simpler and more feasible
How has it helped your business?
In our first campaign, we targeted existing clients. Many replied back that they are interested in staying in touch with us. The Toolbox enables us to quickly find out what they are interested in and what their timetable for the purchases will be. The Revenew Online Toolbox program makes it simpler for us to implement direct mail campaigns based on our own time schedule. It makes it much more convenient for us. We can create the mailers at one time and then be ready to launch whenever we desire.
Describe its feature set.
The Revenew Online Toolbox simplifies our marketing tasks considerably. It enables us to run campaigns in as little as a few minutes time and engage with past and future customers. This is a big plus. It also provides us with online access to an already segmented prospect database (mailing list) in addition to our manufacturer marketing materials. We can select the marketing vehicle that suits our needs, modify it with minimal effort and launch the campaign online. A customized, integrated landing page for each of our individual campaigns provides immediate feedback to determine results and also provides an overview that allows us to effectively alter our messaging in future campaigns.
What features would you like to see changed?
The Revenew Online System:
- Specialized database of names that are segmented for the AV industry
- Customizable campaigns templates
- Fresh creative each quarter
- Content for newsletters and materials
- Email marketing capability
- Tracking and measurement of all components
The Revenew Online Campaign:
- E-mail marketing
- Electronic and print newsletters
- Technical Q&A brochures
- Dealer brochures
- Take ones
- Print Ads
Sam Aldrich is principal of Audio Etc. (www.audioetc.com, 203.799.6400) in Orange, Connecticut. His firm was established 23 years ago, when it started
out as the neighborhood hi-fi and stereo component store. Audio Etc. has evolved along with technology, and now focuses on high-end performance music and movie systems. Aldrich became a Revenew Systems client in Spring, 2008.
IN HIS OWN WORDS...
“We find the challenges that each customer brings to us exciting. System design work, for example, coming up with creative ways to implement audio/video systems into customers’ lives, excites us.”