SVS and ProSource have teamed up to energize subwoofer sales for independent retailers. SVS will be the latest brand available to the ProSource group’s rapidly growing roster of retailers across the U.S., with the support of ProSource’s extensive marketing, training, and merchandising resources.
SVS will be the latest brand available to the ProSource group’s rapidly growing roster of retailers across the U.S., with the support of ProSource’s extensive marketing, training, and merchandising resources.
Dave Workman, president and COO of ProSource said, “As a brand, SVS brings a vibrancy and genuineness that is rare for any company, let alone a consumer electronics company. As a subwoofer manufacturer, SVS is all about visceral power and dynamics that assault the senses in the best way possible, and performance well beyond the price tag.”
ProSource Retailer Members consist of some of the largest, most successful home and mobile entertainment regional retailers in the U.S. who are dedicated to advancing the latest technologies and customer services. PRO consists of a broad cross section of different retailer channels throughout the U.S. including brick, brick and click and online retailers with best in class merchandising, product selection, product knowledge, and services.
“ProSource is the most influential merchandising group in the CE industry so this is a watershed moment for SVS,” said Gary Yacoubian, SVS president. “We’ve made tremendous inroads with independent retailers in 2014 but this PRO partnership blows open the doors for what is possible and we expect to see a lot more happy SVS subwoofer owners in the years to come.”
SVS products are sold internationally, both direct and at retail, depending on regional preferences. The company’s hybrid go-to market approach and unilateral resale policy have proven to be a profitable model that helps raise the average selling price of audio products for dealers with real margins backed by expert service, when it’s needed.
Yacoubian continued, “ProSource has an impressive legacy in the high performance audio segment and has thrived in what has been a challenging economic environment for many. I firmly believe we are in the midst of a resurgence in the demand for high performance audio, and while it may not reach the levels it did during the golden age of hifi, brands and retailers that engage customers the right way and with the right products will see continued growth.”