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Andrew Ard

Articles From This Author


Meaningful Associations

As new challenges and opportunities arise in the AV integration channel, more companies are recognizing that involvement within trade associations can create connections to...


Why Were Not Done Yet

In our industry, its easy to miss something. However, one thing Im noticing is that the best people, organizations, and companies among us are...


Walking the Walk

The Independent Professional Representatives Organization (IPRO) 17th Annual Conference just concluded with record attendance in Nashville, Tennessee. For many of us in the rep...


A Reps Greatest Value

A key point often overlooked by both dealers and manufacturers is the level to which good sales representative organizations provide market insight and advice....


The Actual Cost of Sales

Several years ago, leaders from the professional sales rep association, IPRO, presented a class at CEDIA EXPO titled, How to Get More From Manufacturer...


Whats Your Market?

So, lets say youre ready for a race where the starting gun never fires? Or, what if youre in training for a track meet,...