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Andrew Ard

Articles From This Author

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Meaningful Associations

As new challenges and opportunities arise in the AV integration channel, more companies are recognizing that involvement within trade associations can create connections to...

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Why Were Not Done Yet

In our industry, its easy to miss something. However, one thing Im noticing is that the best people, organizations, and companies among us are...

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Walking the Walk

The Independent Professional Representatives Organization (IPRO) 17th Annual Conference just concluded with record attendance in Nashville, Tennessee. For many of us in the rep...

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A Reps Greatest Value

A key point often overlooked by both dealers and manufacturers is the level to which good sales representative organizations provide market insight and advice....

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The Actual Cost of Sales

Several years ago, leaders from the professional sales rep association, IPRO, presented a class at CEDIA EXPO titled, How to Get More From Manufacturer...

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Whats Your Market?

So, lets say youre ready for a race where the starting gun never fires? Or, what if youre in training for a track meet,...

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