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Mike Detmer

Articles From This Author

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Total Fitness

It’s hard to believe that attending a CEDIA Management Conference a decade ago could have changed my life, but it did.

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Temporary Help

If your business is experiencing a sudden uptick and you are not sure that you have the ability to get all the work done,...

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Supporting the Support

Having directed a world-class technical support department in the past, I know that top-notch technical support organizations are geared toward solving their customers’ problems...

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Why You? Why Now?

Leveraging Your Competitive Advantages for Greater Success Shortly after the publication of my last article in Residential...

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The Discounting Myth

If you are a custom installer who feels like our business is becoming commoditized, you are probably not alone. Mainly because of increased competition,...

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