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Mike Detmer

Articles From This Author


Total Fitness

It’s hard to believe that attending a CEDIA Management Conference a decade ago could have changed my life, but it did.


Temporary Help

If your business is experiencing a sudden uptick and you are not sure that you have the ability to get all the work done,...


Supporting the Support

Having directed a world-class technical support department in the past, I know that top-notch technical support organizations are geared toward solving their customers’ problems...


Why You? Why Now?

Leveraging Your Competitive Advantages for Greater Success Shortly after the publication of my last article in Residential...


The Discounting Myth

If you are a custom installer who feels like our business is becoming commoditized, you are probably not alone. Mainly because of increased competition,...