Stuart Sikes is senior vice president at Interpret where he supports research for smart home and home electronics manufactures to help them track their brand health, monitor competition, and identify emerging trends. He and the Interpret team track consumer purchase behavior and perform buyer segmentation research. Sikes served as VP of strategy for a venture backed aging-in-place home technology start up and has served hundreds of consumer electronics companies in his 15 years in market research. He started his career with AT&T’s computer systems group. He holds an MBA from SMU and a BA from Vanderbilt University.