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2024 CEDIA Shares: Coastal Source

Coastal Source gives Residential Systems readers a sneak peek at what the company is planning for its CEDIA Expo 2024 exhibit.

Jeff Poggi, president of Coastal Source
Jeff Poggi, president of Coastal Source

In our series of #CEDIAShares blogs, we’re talking with exhibitors about the hottest technologies and trends they’re looking to see at CEDIA Expo 2024.

Q&A with Jeff Poggi, president of Coastal Source.

Why exhibit at CEDIA Expo 2024?

Coastal Source was the first outdoor lighting company to exhibit at CEDIA Expo 11 years ago and is committed to continuing to build a strong custom integration channel to deploy outdoor technology projects. CEDIA Expo is unique in that it is the one show that brings together all of today’s custom integrators to experience and showcase the latest industry-leading technologies and discuss the key trends that are shaping the industry.

Coastal Source is excited to host two training courses to help educate integration partners on the importance of high-quality outdoor technology that is built to last. Coastal Source’s Destination Outdoors experience will be back and bigger than ever, continuing to showcase the latest outdoor lighting and audio innovations with great partners like Draper and Just Video Walls. Coastal Source is also looking forward to announcing multiple amazing new products that “defy the elements.” Plus, CEDIA Expo is fun!

What is the most exciting trend you expect to see at the show?

CE Pro’s “2024 Outdoor Technology Report” stated that the average outdoor project price increased by 33% YOY to $12k, and 16% of integrators expect their outdoor business to grow by around 25% in 2024. That said, the outdoor business is booming! The increase in interior lighting as shown by the wild success of Lightapalooza is flowing over to the outdoors as well. Outdoor lighting is now part of 24% of CI outdoor projects — and growing rapidly. Coastal Source is excited to help integration partners who are successfully selling their outdoor audio and lighting solutions, capitalizing on the increased popularity of outdoor entertainment systems. Adding outdoor lighting is proving to be a huge opportunity for partners — boosting outdoor project sales anywhere from $20k-$300k.

What will you focus on at the show?

Coastal Source will focus on communicating the message that custom integrators can add a significant amount of profit to their business by integrating outdoor technology into their existing indoor technology offerings — outdoor audio and lighting are natural add-ons for consumers who are buying audio, video, and control inside the house. As a family-owned business with a passion for outdoor technology innovation and a dedication to enhancing the outdoor living experience, Coastal Source is strongly positioned to be an integrator’s outdoor technology partner.  With 15 years of experience; a wide variety of patented, product solutions; and five dedicated design service staff ready to custom design your projects for free, Coastal Source can teach dealers the ins and outs of the business and build success step-by-step. Plus, Coastal Source is not sold in distribution, so there’s no need to worry about being cross-shopped or having margins eroded by local competition.

To learn more, check out Coastal Source in booth # 3533 at CEDIA Expo 2024 and visit coastalsource.com.

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