How to Overcome Sales Obstacles
You’ve met with the client. You’ve demonstrated the system for them. You’ve gone over the quote line by line, but they’re still on the...
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You’ve met with the client. You’ve demonstrated the system for them. You’ve gone over the quote line by line, but they’re still on the...
Months ago, I wrote in this space about not judging a customer by how they dress or what they drive. Last week, I...
Doing the right thing might not always be easy. And it might not always be the most profitable. But a large part of being...
Mitch Witten says that he’s been having “a blast” since Core Brands hired him as brand manager for Niles and Sunfire. It was...
There was a time that I looked for talent in my new employees without worrying about them having a good attitude. I believed...
There is a lot of competition between integrators, but there needs to be cooperation as well. Everyone needs a way to quickly scale up...
The world’s largest technology distributor, Ingram Micro Inc., owners of CE distribution powerhouses AVAD and DBL Distributing, hosted a vendor expo for...
Turn on NPR’s Marketplace report any weekday afternoon, and you’ll find out the latest stock market reports and Dow Jones Industrial Average—but other...
When I go to a client’s house to do an estimate, I ask where their phone is at that moment. Eight out of 10...
When business is slow, you have bills to pay, and payroll to meet, it’s hard to turn down a job that you know isn’t...
But after enough client encounters where the same incorrect terminology is used over and over, I thought I would make all of your lives...
On a custom integration project, it is too easy to skip the last 10 percent of the job. The client is still happy enough....
Like many custom AV integrators, I work really hard and spend long days doing estimates, programming systems, and keeping my company’s financial...
A little over four months ago, Kaleidescape unveiled an industry leading download store that offers Kaleidescape owners a revolutionary way to add content to...
Like many of you, I received a postcard from CEDIA the other day getting me pumped for the 2013 EXPO. Honestly, not much...
When I come across a quote that I find especially meaningful or poignant in magazines or books that I’m reading, I write it down—or...
It’s easy to get caught up in the frustration of “the price match” or online shopper who’s attempting to pick your knowledgeable brain. To...
It happens in every industry, to everyone. It’s what killed Border’s and Circuit City. Price-shopping online. We’ve all felt the pain of a client...
Last month I wrote a post titled, “How I learned to stop worrying and love the soundbar,” a play on the Dr. Strangelove title....
Whether you celebrate Easter, Passover or something in between (or nothing at all), chances are you may have spent the last few days with...
The key to success in our business is referrals. Doing great work and providing top-notch customer service are the cost of entry, so in...
When you think about it, we work in a strange industry… an industry unlike any other. Often we encounter people that not only aren’t...
Recently I was attending a nonprofit meeting, where the discussion turned to the non-profit group’s outdated website and our desire to get it updated....
We all have relationships in our lives that really matter, and then there are other relationships that we treat as more transactional, such as...
There was buzz at CEDIA last year surrounding NFC – Near Field Communication – technology that one publication named one of the “Top 5...
Last week I sent out a tweet asking my fellow AVTweeps (#avtweeps), “Where Do Installers’ Come From?” I currently have 498 followers (@tech_chi). The...
One of the best ways to improve profitability is by reducing truck rolls. Lately, we’ve accomplished this by using technology such as IP-based power...
Kids develop brand affinity and aspirational thinking pretty early on. I – like many boys that were young in the 80s – had a...
Cable boxes freeze. Phones crash. Computers need to be rebooted. Technology is not a perfect science. Sometimes, it is downright aggravating. It got me...
When a new client decides they are interested in your services, they place a phone call to your office and speak to your administrative...
By this point, I feel I am a qualified subject matter expert when it comes to video servers. I have reviewed virtually every model...
Before Facebook, before Twitter, before LinkedIn, and even before MySpace, there was social networking. It involved making connections and then connections through those connections....
Many of you are likely ISF and/or THX certified video calibrators and thus have a terrific understanding of color temperature. And even if you...
Many people in the industry know them as the behemoth booth at CEDIA and InfoComm, and some follow the misconception of them being impersonal...
A game ensued to find the “perfect” song that would create the “perfect” genius playlist. (Meaning a playlist of songs we both liked). This...
During my 11 years living in New York City, I rarely missed a Yankees game, whether in person, on TV, or more commonly via...
There are some things that we can learn from Mr. Ice here. We must first and foremost always strive to do great work, remembering...
After much speculation about his future, Jeremy Burkhardt has ended his brief—and obviously premature—retirement from the custom audio business with the purchase of a...
What’s your goal today? Is it to make money or just to stay busy? One of my biggest fears is to work, just to...
Bob Brown sees potential for improvement at Thiel Audio, or he wouldn’t have taken a seat on the company’s board and agreed to serve...
We’ve all been there—you get a call from a new prospect for a small job, or to help them troubleshoot something someone else installed....
There are many parts of this industry that I like… there’s that moment when you turn on a system for the first time and...