CEDIA 2015 Attendance Up, New Branding Unveiled

More than 18,700 Attendees Participated in This Year's Convention
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CEDIA 2015 saw a 16 percent increase in integrator attendance and a 6 percent increase in the number of exhibitors participating in the show. More than 18,700 attendees participated in this year's event alongside 510 exhibiting companies. 

"This year has definitely been incredible and you could feel the energy on the show floor," said Skyler Meek of Screen Innovations during the show. "Our booth has been slammed the entire show with the people we want to talk to. We are humbled to have come so far in 10 short years." 

Ron Maurer, executive vice president at Current Audio, said, "Dallas is a new draw for people we haven't gotten to talk with before. More than anything, we've gotten more good, quality leads on our first day of the show than we ever have."

The number of first-time attendees was up 33 percent this year and 124 exhibitors made their CEDIA debut.

"This is our first time exhibiting at CEDIA and we are impressed with both the reception we have received and the knowledge of the integrators we have talked to," said Jenny Snodgrass, sales and marketing operations manager at DynaQuip Controls. "The way people have responded is proof that there is a demand for our product from both homeowners and integrators."

At the 2015 CEDIA convention, the organization also debuted its new brand strategy and visual identity.

"CEDIA 2015 provides a unique opportunity to showcase the brand identity and bring it to life for so many of our members," said Vin Bruno, CEDIA CEO. "From our new exhibit space and the breadth of our in-booth programming to the inspiring keynote address, the show gives us an excellent platform to envelop members with the CEDIA brand and reinforce what it stands for—vision, collaboration, innovation, and passion."

The brand strategy work also generated a new vision statement for CEDIA, "Life Lived Best at Home."

"Our community of integrators is revolutionizing the way people experience their best moments in life at home," Bruno said. "We give them comfort, safety, control, connection, and entertainment. The new vision reflects the emotional impact to clients. It's not about the technology, but how the technology improves the moments you and your family spend together at home."