In our series of #CEDIAShares blogs, we’re talking with exhibitors about the hottest technologies and trends they’re looking to see at CEDIA Expo 2024.
Q&A with Mike Libman, national sales director, residential systems at DMF Lighting.
Why CEDIA Expo 2024?
CEDIA Expo allows us to engage with some of our most important partners and forge new relationships with prospective partners in the CI channel. We are excited to demonstrate our industry-leading technology that sets the bar for performance, quality, and flexibility to a broader audience of residential integrators that look to DMF Lighting as a solutions provider in the burgeoning lighting category. We are proud to share our diversity of solutions and how easy they are to install and service while supporting our industry’s most important tradeshow event of the year.
What is the most exciting trend you expect to see at the show?
We have no doubt that there will be a lot of focus on the category of lighting and the new stream of revenue it can provide to the integrators, but what we are really excited about is our expectation of the types of interactions we will be having during the show. We believe that many dealers will be moving from simply asking how to get into the business of adding lights to a project to really taking a deeper look at which manufacturers provide the right dealer-focused solutions that will make them successful no matter what the demands of their business and projects are. We anticipate having conversations encouraging integrators to incorporate lighting as more than illumination, but what makes a space beautiful, useful, and, ultimately, enjoyable.
What will you focus on at the show?
At CEDIA Expo 2024, we’ll be exhibiting the latest solutions offered exclusively to the CI Channel with the DMF Lighting’s Artafex Line. Artafex isn’t just a new DMF product line; it’s a philosophy. In Latin, it means “artisan,” a master of their craft, someone who pours their heart and soul into every creation. It’s a commitment to quality and a celebration of the enduring value of craftsmanship.
Artafex is a DMF-exclusive line of award-winning lighting products, designed to meet the demands of modern custom integrators and elevate their projects to a new level of elegance and style. Showcasing a seamless blend of form and function, Artafex sets a new standard for luxury and versatility.
The Artafex line includes 2-inch modules, 4-inch modules, premium trims, flangeless housings, and new construction housings with Spray Foam IC rating protection. It also incorporates the exclusive True Spectrum technology, more efficient optics, and additional trim offerings such as Hyperbolic and Pinhole options. The demand for differentiation in the CI channel is critical, and the Artafex line offers unprecedented and industry-leading versatility with superior aesthetic options purpose-built to simplify the installation process.
Lighting is more than just brightness; it’s about capturing the true essence of color and creating spaces that resonate with authenticity. The True Spectrum technology for all Artafex line modules goes beyond the eight color samples that traditional CRI (Color Rendering Index) takes into account. True Spectrum considers the TM-30 system of measurement, which studies 99 variations of light that aren’t typically represented in CRI to provide industry-leading color rendering and richness.
Now the artwork and finishes that were so carefully selected in the home will be able to reach their full potential beauty.
To learn more, check out DMF Lighting in booth # C911 at CEDIA Expo 2024 and visit https://dmflighting.com.
