In our series of #CEDIAShares blogs, we’re talking with exhibitors about the hottest technologies and trends they’re looking to see at CEDIA Expo/CIX 2025.
Q&A with Josh Willits, COO at Portal.
Why exhibit at CEDIA Expo 2025?
For us, CEDIA is all about face time with dealers — real conversations, real feedback, real relationships. That’s the heartbeat of the show. On the product side, we’ve been very busy this year building new features and improvements — we can’t wait to share those with dealers, hear their reactions, and give them a sneak peek at what’s next.
What is the most exciting trend you expect to see at the show?
It’s clear the industry is moving beyond just hardware installs — recurring revenue and service offerings are continuing to gain traction. We’re looking for ways to support dealers in that evolution. And of course, it’s been great to see so much focus lately on the invoicing problem — it’s something that’s caused friction for integrators for a long time. A lot of folks are working on it this year, including us, and it’s fun to be in the mix solving the same challenges that matter most to dealers.
What will you focus on at the show?
Our big focus at CEDIA this year is the release of full invoicing functionality for dealers. It’s a massive pain point in the industry, and we’ve tackled it with the kind of simplicity and elegance dealers have been waiting for.
To learn more, check out Portal in booth # C1109 at CEDIA Expo/CIX 2025 and visit http://portal.io.
