At this year’s CEDIA Expo, the 8K Association (8KA) will unveil a multifaceted presentation and communication strategy that promotes the entire 8K technology ecosystem — from content creation and production to distribution, integration, and in-home viewing. The Expo will be held from September 4 to 6 at the Colorado Convention Center in Denver.
The 8K Pavilion is located in booth #4501 and encompasses a 20- x 30-foot space. It includes several exhibits specifically designed to engage and educate visitors about the potential role that 8K technology can play in the new “giant screen” era of more immersive and super-realistic residential entertainment, as well as the opportunities this affords both AV specialty dealers and system integrators.
8K Pavilion Preview
The 8K Pavilion features more than a dozen 8KA member and partner companies, including leading manufacturers like Epson, JVC, Kaleidescape, and Samsung.
It also highlights a variety of 8K content via film scanning, film transfers, and native films from content creators like IMAX, MGM, Savage Studios, and Warner Bros Post Production, along with 8K games, documentaries, sports, and upscaled content from AMD, The Explorers, 4BY4, and other providers.
New advancements in 8K processing will also be demonstrated by technology companies like Intel and Spin Digital; as well as the latest developments in 8K capture, connectivity, and integration from specialists like AstroDesign, AudioQuest, AVPro, and BZBGEAR.
According to Juan Reyes, executive director of the 8K Association, “Our goal at CEDIA Expo is to showcase how 8K technology provides a more immersive and realistic viewing experience that delivers a powerful ‘wow’ factor that goes far beyond conventional 4K. In short, 8K is the first home entertainment platform that incorporates the latest in AI innovations, making it ideal for the CI channel”.
The 8KA will be hosting a series of panel discussions throughout the conference at the 8K Pavilion in booth #4501.
Building Momentum for 8K
To further evangelize the 8K message, a number of companies have joined the 8K Association this past year, including Epson and Kaleidescape.
The 8K Association also maintains a Technical Work Group (TWG) to help advance the education, adoption, and readiness of 8K technology globally.
The TWG serves as the Association’s engineering and specification development arm, in such important areas as technical definitions, test methodologies, and certification criteria. Some of their accomplishments include specifications for 8K displays, projectors, and, most recently, set-top boxes; as well as the development of a whitepaper that takes a closer look at the technology, science, content, and business strategy behind 8K.
Additionally, during CEDIA Expo, the 8KA will preview a new ACM (Audio Connection for Multi-Devices) option, the specifications of which were finalized and officially approved by the 8KA Board in August. It supports delivery of both compressed and uncompressed audio streams over Wi-Fi from TVs to soundbars and other products.
For more information, visit 8kassociation.com.
