What better way to showcase technological advances than with an immersive movie experience by none other than M. Night Shyamalan? Shyamalan and Canon technologies collaborated to sweep CES attendees away into the world of the acclaimed director’s soon-to-be-released thriller Knock at the Cabin.
The immersive booth experience is fueled by Canon’s theme, ‘Limitless is More.’ This limitless world is showcased through four innovative technologies.
- Limitless communications: Canon’s Kokomo brings a more authentic, life-like video calling experience in the world of virtual reality, or what Kokomo co-creator Jon Lorenz called “next-level togetherness.” Take your friends and family to a Malibu trailer, the Kokomo studio, beaches, mountains—and that’s just the beginning. “With no barrier of screen or frame it feels like being with someone, versus talking at someone,” continued Lorenz. “And you’re in moving dynamic environments to help facilitate natural conversations.”
- Limitless perspectives: The Cleveland Cavaliers are using Canon’s Free Viewpoint to bring fans closer and closer to the action. “Sports fans,” said Kazuto ‘Kevin’ Ogawa, president and CEO, Canon Americas, “the best seat in the house is no longer in the arena, but in your own living room.” Free Viewpoint is revolutionizing sports fandom but is also being used across several verticals and by Shyamalan himself in the Canon booth experience.
- Limitless imagination: Canon’s MREAL is removing barriers with mixed realities. With attention to scale, perception, analysis and participation, visualization possibilities become limitless. As Jason Williams, co-creator of Kokomo and mixed reality project advisor, Canon USA, said, “MREAL is your journey’s upgrade to first class.” Williams showed how MREAL can be used in a fun way by taking us on a tour inside a sharp, new Lexus, but also discussed business and industrial applications like product design, human/machine interface, assembly line layouts, and trainings.
- Limitless Collaboration: Canon’s AMLOS, a 2023 CES Best of Innovation award winner, stands for Activate My Line of Sight. It was created with the hybrid world in mind, seamlessly blending the virtual and physical worlds together. Milton Santiago, assistant professor of visual communications at Syracuse University, told how, with gesturing and the spotlight tool, AMLOS created an interactive and immersive experience for his students, enabling them to choose what they are seeing from the lesson.
Shyamalan uses Canon technologies on his show Servant, on the new film Knock at the Cabin, and behind the scenes on all projects. “I believe Canon will be on the forefront of how we tell stories for years to come,” Shyamalan concluded. “We worked together to create an environment unlike anything I’ve ever seen. It’s an amazing combination of creativity, collaboration and tech coming together for this mega, immersive movie-going experience.”
