While Hisense’s theme for CES 2026 is “Innovating a Brighter Life,” at the company’s media event, deputy general manager David Gold commented that, “Innovation isn’t just about technology, it’s about developing products that make life better and more entertaining.”
Gold reminisced how the company has grown from a small booth in the Las Vegas Convention Center’s South Hall 10 years ago with just a few products, where Hisense was not a household name, but a company with a lot of ambition. Now, Hisense is one of the fastest growing consumer electronics brands in the world, operating in more than 160 countries, with over 64 global offices, 37 industrial parks, and 30 R&D centers. The company is also the global #1 brand in 100-inch-plus TV sizes, the #1 brand in laser TV, and the global #2 for total TV shipments. Last year Hisense picked up more than 50 awards at CES, including innovation awards, editor’s choice, and best of show.
Beyond leading in product innovation, Hisense wants to make the best technology attainable, striving to get the newest and best technology into people’s hands faster than anyone else, and it accomplishes this through growth and innovation.
Last year, Hisense was first to launch an RGB Mini LED TV, and while other brands were holding this technology back, keeping top performance features locked behind premium pricing, Hisense was scaling it, following the company’s belief that great technology should be available for everyone.
Hisense also pushed to make ultra-short-throw projection technology mainstream, stating this isn’t just a category that the company entered, but one that it built, and now this is one of the fastest growing segments in home entertainment.
Gold stressed that Hisense is not following the trends, but rather they are the trendsetters, and the company is pushing RGB Mini LED even further in 2026.
While most brands spent the last decade chasing brightness, Hisense focused on color fidelity, range, and realism. This focus led to laser TV and RGB TV, with sizes ranging from 55 to 116 inches. Gold discussed the importance of color in filmmaking, pointing out iconic moments from The Wizard of Oz, Avatar, The Matrix, and Inside Out where color helped tell the story.
“Color is what moves us,” Gold said. “Color can control our emotions, set the stage, and help you feel. Color adds a heartbeat to the picture.”
In line with this, Dennys Li, president of Hisense Visual Technology, took the stage to introduce the new RGB Mini LED evo, which he says is not just an upgrade but a revolution, and represents the pinnacle of display technology. The new display pushes color to limits of human perception and is able to display colors that were once impossible to reproduce.
The new UX-series Mini LED display will utilize a first-ever four primary color backlight, adding a “sky blue” LED. This not only enables the display to set a new benchmark of color reproduction, able to reach up to 110% of the BT.2020 color space, but it also avoids the most harmful blue light. Li said the new display has 60% less harmful blue light than a QD OLED display and 75% less than traditional Mini LED technologies, and it does this while being 30% more energy efficient.
The display is powered by Hisense’s new Hi-View AI RGB Engine processor, with AI RGB and 134-bit color processing. The display will also feature a Devialet Opéra de Paris 6.2.2 audio system to complete a theatrical experience.
Li also discussed the company’s new flagship laser projector for 2026, the XR10 laser display. This model incorporates a new 3.0 Digital Laser Engine with fully upgraded chipset and pure RGB triple laser light source to reach 6,000 ANSI lumens and deliver contrast up to 600:1, producing images up to 300 inches.
Finally, the company will unveil the 163MX, the industry’s first four-primary color RGBY-based Micro LED display. This 163-inch display has already garnered a CES 2026 Best of Innovation award and will be on display at the company’s booth.
For more information, visit http://hisense-usa.com/ces-2026.
