At its press conference on Monday morning, Monster announced a number of updates to its product line and heralded the success of its licensing program, which CEO Noel Lee said has brought the company back to prominence.
“There have been some rumors in the industry that Monster is dead,” he said. “But I want to announce to everybody that we’re alive and well. Last year, when we announced our licensing program, we didn’t know how successful it would be. But it’s been overwhelming, and I’m so happy about this, and the industry is happy about it too.”
Showcasing the fruits of the program, announced at CES 2019 as “Monster 4.0,” Lee welcomed a handful of presenters from companies that have been bringing Monster’s solutions to market. Backed by Lee’s infectious enthusiasm, the representatives ran through the latest Monster-branded innovations in categories ranging from musical instruments to mood lighting.
Highlights included the LightSpeed active optical HDMI cable with 56Gbps throughput; all-new ProMI musical instrument cables; power products including Alexa-compatible smart outlets; a wide array of gaming solutions from keyboards and mice to headphones and LED-illuminated HDMI cables; a range of new headphones including the Elements HD and 10 new models of wireless earbuds, led by the top-of-the-line Elements Air; new starter packs for its Illuminessence LED home lighting line; and new portable speakers, including the Monster Vision with built-in video display.
In addition to product introductions, Lee also announced a new one-to-many Bluetooth technology called Music Share that makes it possible for one source to drive up to 30 units of headphones or speakers, enabling improved group listening in applications from family road trips to silent discos.
“I want to start off this new decade with the new Monster and all of these cool new products,” Lee said.
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