ADI has announced the expanded return of C4Yourself for 2026, reinforcing the company’s continued investment in the Control4 ecosystem and the global network of authorized dealers.
Running throughout October, C4Yourself has become ADI’s flagship annual consumer engagement initiative for the Control4 Certified Showroom Dealer community, helping participating dealers generate qualified leads, increase showroom traffic, and demonstrate the value of professionally installed smart living solutions. For 2026, the company has expanded the program with new marketing resources, enhanced dealer support, and the latest Control4 X4 experience.
The 2026 campaign builds on the momentum established during last year’s program, which attracted 110 participating dealers worldwide, generated more than 300 homeowner RSVPs, and nearly 4000 visits to participating dealer microsites. The strong response demonstrated the value of coordinated consumer marketing programs that connect homeowners with local Control4 Certified Showrooms while helping dealers build stronger sales pipelines.
At the center of this year’s campaign is the latest Control4 X4 experience. Throughout October, homeowners, business owners and specifiers will be invited into participating Control4 Certified Showrooms for personalized demonstrations where they can experience firsthand how professionally integrated smart living solutions simplify everyday life.
Building on dealer feedback and the success of last year’s program, ADI has expanded the marketing resources available through C4Yourself, including a global campaign landing page, customized dealer microsites, turnkey creative assets, social media content, email campaigns, promotional materials, and enhanced support from One Firefly.
Participating dealers can once again host in-person or virtual events tailored to their local markets. Homeowners attending C4Yourself events will be eligible for exclusive promotional offers and product giveaways.
“What excites me most about this program is the opportunity to introduce new clients to Control4 and show them what true whole-home automation can be. One of the biggest benefits is bringing existing clients and prospective clients together. Our current clients love sharing their experiences and talking about their projects, which naturally sparks curiosity and great conversations,” says Matt DeLuca, president, SoundFX. “There is tremendous value in helping prospective clients discover what’s possible with Control4 while also giving existing clients a chance to learn about new products and innovations. Anytime you can bring people together to share what they love about their systems, it’s a win.”
For more information, visit https://c4yourself.control4.com/.
