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ByDesign Vision & Sound Marketing Hosts Dealer Training Events

Recent dealer training events for Colorbeam and Barco hosted by ByDesign VSM inspires integrators to explore new design-friendly applications of controllable lighting and video projection technology.

The home technology market is a moving target. What’s new and fresh one day is old and antiquated the next. To inspire, encourage, and poise dealers to stay ahead of the home tech curve and develop new revenue opportunities, particularly within the design community, ByDesign Vision & Sound Marketing (VSM) regularly hosts hands-on training of its extensive line of products.

Earlier this year, ByDesign VSM offered certification training for Colorbeam’s low-voltage lighting system, and on March 5 ByDesign VSM will host a one-day training session for Barco Residential. The goal of each dealer-focused event, says ByDesign VSM founder Joaquin Rivera, is to introduce dealers to new, innovative home tech categories and applications.

ByDesign VSM Training
ByDesign VSM’s Colorbeam certification training.

“For example, we think lighting, especially with the recent focus on human-centric lighting applications, is going to be one of the biggest sources of revenue for dealers going forward,” says Rivera. “Our Colorbeam event exposed dealers to a new way of thinking about architectural lighting, as a low-voltage solution that is installed in place of traditional electrical lighting system. Through Colorbeam’s unique, end-to-end approach to lighting, which provides dealers an opportunity to include fixtures as part of their lighting package, dealers can be a part of the budgeting process from the beginning of a home construction project and can be more directly involved with architects and designers.”

During the event, Mike Teolis, Colorbeam’s president, discussed with over 40+ attendees the basic and intermediate skills required to develop and implement a low-voltage-based lighting design, the certification requirements in different states, and the advantages, from a business and a performance perspective, of providing the residential market a low-voltage lighting solution.

“Using a single Cat5 wire to power and control lighting may not be the standard approach now, but it’s definitely going in this direction,” Rivera comments. “As a manufacturer’s rep, we need to be part of a booming business, and we expect our Colorbeam line — and the dealers who carry it — to grow exponentially over the next few years.”

Interested dealers can join ByDesign VSM and Barco Residential on March 5 in Los Angeles. During this one-day session, Barco will introduce to dealers its latest product developments and support structure for the custom installation channel, as well as provide product demos and hands-on sessions featuring several of Barco’s projectors and LCD video wall solutions. Some of the scheduled topics of discussion include, “Barco Residential Strategy and Value Proposition Update,” and “The Architectural Digital Canvas: Hide Everything but the Experience.”

During the day-long event dealers will learn how to optimize the features of Barco’s line of projectors, how to overcome common design challenges, and new applications to explore, such as outdoor entertainment, digital art, and edge blending.

Interested dealers can register for the Barco Residential educational and training event by going to

For more information, visit