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Experience New Tech at TOLA Expo

Super regional technology event takes place in Dallas on June 29 and 30.


The first annual super-regional TOLA Expo takes place on June 29 and 30 at the World Trade Center in Dallas. As a collaboration, three rep agencies (Bell & McCoy, Elite 3 Pro, and Lucas Sales Group) have put together this technology event for custom integration groups across the Texas, Oklahoma, Louisiana, and Arkansas markets. Over the course of two days, the expo event will include various technology manufacturers ranging from brand leaders in the AV sector, like Sound United, AudioControl, and Samsung, to technology innovators such as Lutron in the lighting and shade sector.

The expo event is free and will start each day at 8:30 AM and run until 5:30 PM. Lunch will be provided both days, along with coffee and snacks in the morning.

The expo will be held on the 10th floor of the World Trade Center, where multiple venue suites will be set up to experience the latest in technology. There will also be education courses offered each day, also at no charge. Most of the courses offered will be product-based training sessions. The course list, along with a way to register for any course, will be announced once the schedule has been finalized.

There is a limit of five registrants per company during the initial registration rollout. After June 10, if there are any registration slots available, the five-person limit per company will be lifted, allowing more of your colleagues to register. There is a total max number of registration slots available for each day, so do not delay registering for the Expo.

Currently Confirmed Vendor List:

  • AudioControl
  • Costal Source
  • Diode Lighting (Luminii)
  • Epson
  • FrameMyTV
  • Future Ready Solutions (Cleerline Fiber, Kordz, AVProEdge)
  • JL Audio
  • Josh Ai
  • Leon (Leon Speakers, Terra Speakers)
  • Lutron (Ketra, Ivalo)
  • Metra (Metra AV, Spyclops)
  • MSE Audio (Phase Technology)
  • Samsung [Event Host]
  • Screen Innovations
  • Sound United (Polk Audio, Definitive Technology, B&W)
  • Stealth Acoustics
  • Stewart Filmscreen
  • StormAudio
  • SurgeX
  • Texas Theater Seating
  • Wilson Electronics
  • Wolf Cinema

For more information and to register, visit