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Jon Dorenbos to Keynote PrimeTime

Former NFL player turned world-class magician will speak on August 11, the first night of the event in Las Vegas.

Former NFL Pro-Bowler turned renowned keynote speaker and magician Jon Dorenbos
Jon Dorenbos

In the fast-paced and high-stakes world of independent retail, resilience and innovation are paramount. And Nationwide Marketing Group is constantly seeking ways to inspire members, foster a culture of perseverance, and provide a competitive advantage. Enter Jon Dorenbos. The former NFL Pro-Bowler turned renowned keynote speaker and magician will uniquely blend his personal narrative and magical artistry to help captivate PrimeTime attendees this August — just as he does for Fortune 500 companies around the globe.

Dorenbos will bring his inspiring story  — and his skills as a magician — to the PrimeTime Main Stage as the show’s opening keynote.

“Jon’s story is one that our members will be able to relate to more than I think they realize,” says Nationwide CEO Tom Hickman. “The message he will deliver is all about how, despite whatever circumstances you’re facing or self-doubt you’re feeling, you can control the outcome by choosing to remain positive.”

That mantra is encapsulated in Dorenbos’s book Life is Magic. Following his NFL career, the former long snapper and two-time Pro Bowler turned his attention to his tremendous skills as a sleight-of-hand magician to find his second act. After competing on Season 11 of America’s Got Talent where he finished third among over 100,000 competitors, Dorenbos took his show on the road, becoming a regular guest on the Ellen show and HBO Real Sports.

Jon Dorenbos football days

“I’m super excited to come back to one of my favorite spots, Las Vegas, to address the Nationwide Marketing Group membership at PrimeTime,” says Dorenbos. “I’m looking forward to rockin’ the Venetian this August.”

Life is Magic was recently selected by producer Mike Tollin and is being made into a feature film. The screenplay is being written by John Gatins, who was nominated for an Academy Award for Best Original Screenplay for his work on the drama Flight featuring Denzel Washington.

Dorenbos will deliver his keynote on Sunday, August 11 from the PrimeTime Main Stage. PrimeTime will take over the Venetian Convention & Expo Center August 11-14. Nationwide members can register for free by visiting