AiSPIRE, a WAC Group brand, and One Firefly will host a webinar designed to help dealers sell lighting as an experience, not just a product. The webinar, titled “Lighting That Sells: How to Sell the Experience, Not Just the Fixture,” will be held on Tuesday, November 18, at 2:00 PM EDT.
Speakers will be Patrick Laidlaw, director of sales for integration at AiSPIRE and WAC Lighting, and Ron Callis, CEO of One Firefly. Whether you’re just getting started in lighting or looking to elevate your sales, this session will provide you with the tools, language, and inspiration to connect with clients in a whole new way.
In this exclusive webinar, you’ll learn how to:
- Present the Four Experiences of Light in a way that resonates with homeowners
- Position architectural lighting as a lifestyle investment (not just a line item)
- Use strategic marketing to drive interest, spark curiosity, and close more lighting projects
For more information, visit www.aispire.com and onefirefly.com.
