A new research study, released by Cahners In-Stat Group, in conjunction with industry publications Broadband Week and CED, compares and contrasts the perceptions of service providers and end-users in the broadband market.
The study, “Moving Towards Broadband Ubiquity,” is an examination of broadband’s transition from an early-adopter set of technologies to a required standard for businesses nationwide, building on and extending In-Stat’s 2000 broadband whitepaper, “Entering The Broadband Era.”
“The broadband era is here, and is only growing in importance as it progresses from emerging technology to ubiquity,” said Mark Kirstein, vice president of research for In-Stat. “For many, broadband is no longer an option; it is a standard for doing business. This recognition of the value of broadband has occurred in a very short time, a clear indication that broadband technology is on track for significant adoption in businesses large and small.”
In-Stat’s whitepaper also found that broadband plays a critically and increasingly important role in the success of business today, according to 40 percent of service providers and end-user respondents. More than 60 percent of these respondents foresee broadband as being critical to business success in 2002.
DSL holds mindshare among business end-user respondents, with DSL being associated with broadband more than any other alternative. DSL is also viewed as the most available technology, although it is not necessarily the most widely used. Finally, business respondents selected DSL as their “preferred” broadband solution, with 32 percent listing DSL as their broadband access mode of choice.
When assessing the capability of broadband service providers, users rate cable companies highly (51 percent), along with long-distance service providers (52 percent). Perceptions between business end-users and service providers diverge regarding the most compelling broadband attributes. Most end-users identify speed and always-on access as most important. Service providers also rate these attributes highly, but their focus is less exclusive; they identify value-added services as important attributes of broadband as well.
For more information, visit www.instat.com.