In the design and engineering of a private theater, when is it appropriate to take it “to the Nth degree?” This is the question that was recently posed to us by one of our most valued integrator clients.
Designing private theaters is a great business.
We often hear comments like, “What’s the big deal, it is supposed to be a dark room anyway” or “The lighting design has already been done by the interior designer.”
Our industry is wrought with buzzwords and acronyms, and “turnkey” is a term that has been thrown about for a long time.
You may not remember Beta versus VHS, but we were all here for Blu-ray versus HD DVD, and now we have Dolby Atmos versus Auro 3D.
In a recent workshop on selling high-performance solutions, the question was asked, “What is the first piece of information that you provide to your prospective client?”
People have been selling home theaters for more than 20 years–certainly long enough to have gotten it right.
The audience experience is the most important element in a private theater design, from the accuracy of the audio system to the stunning visual capabilities of the HD video.
When creating private theater rooms, many designers and architects now understand the need for acoustical treatments in walls and that we don’t want large windows along sidewalls.
Most professional integrators would never consider installing a high-performance video projection system in a white room with windows and high levels of ambient light, because that environment would render the performance capabilities of the system imperceptible.
I have never really liked the term, “dedicated theater,” because it does not really project the image of an entertaining environment. It reminds me of “serious listening.” If a system and room is really great, then I should be having far too much fun to be serious! Similarly, the term “dedicated theater” is often inte
Collaborating On A Theater Design Adds Profit Opportunities One of the greatest missed opportunities of home theater design is the potential for collaboration. Often integrators ignore interiors, design professionals overlook integrators, builders dismiss essential features, and architects don’t want to be bother