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21st Century Distributing Goes “Beyond the Booth” with First Virtual Roadshow

Nearly 200 AV, security and smart home dealers participated in the three-day virtual event.

PowerHouse Alliance member 21st Century Distributing recently held its Annual Roadshow. The three-day event, which was hosted virtually for the first time on October 19 to the 21, provided a platform for dealers to learn about the latest custom install products, attend live trainings, and even participate in a virtual golf tournament.

“This year’s event took the 21st Century Annual Roadshow to a whole new level,” says Josh Vicini, director of business development and growth at 21st Century Distributing. “The ‘Gamification’ of our virtual convention center with live trainings and interactive booths have led to overwhelmingly positive feedback from both dealers and manufacturers. The way in which dealers and vendors were able to interact effortlessly over a three-day period was a huge win for all.”

Vendors also showed tremendous support for this year’s virtual roadshow; Platinum sponsors included IC Realtime, Legrand AV, Lutron, Samsung, Sony, and Vanco International.

When planning this year’s virtual roadshow, the 21st Century team considered staples from past in-person shows, including an opportunity for dealers to have fun. 21st Century opted for a friendly competition via a virtual golf tournament hosted through the WGT TopGolf application. In addition, attendees could visit the “food court” to obtain a $10 GrubHub gift card to order lunch right from their seat. Throughout the course of the three-day event, dealers earned points toward raffle tickets by visiting booths, joining trainings, and playing in the virtual golf tournament. Participating vendors provided over $10,000 worth of prizes for the virtual raffle including a 55-inch Samsung TVs, Ring Video Doorbells, and IC Realtime security products.

Off the success of 21st Century’s first virtual roadshow, they have decided to maintain the platform as a permanent pillar of support for their dealers. Live and recorded trainings including sessions from the roadshow, new content, and a dealer toolbox with supporting technical and marketing documents for dozens of products will live on in the virtual platform and be regularly updated.

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