Joe Perry of Aerosmith in April, 2013
Source: Wikimedia Commons
Monster has signed Aerosmith guitarist Joe Perry to help its audio engineers develop a proper rock and roll listening experience in its products.
The collaboration builds on a personal and music industry relationship between Monster founder Noel Lee and Perry that spans decades.
Perry will have an active advisory and collaborative role in a wide range of applications, from new product development to fine-tuning existing products for optimum sound, with a particular emphasis on optimizing the rock and roll experience.
“We are committed to give our Monster customers the best audio experience they can have,” Lee said. “It’s not just technical; it’s emotion, dynamics, and depth. We have brought in a master, Joe Perry, to work with me and our audio engineers to develop a listening experience that is rock and roll at its greatest!”
Perry, co-founder, co-producer, principal songwriter, and lead guitarist of Aerosmith, has helped lead the band to global success with more than 150 million albums sold as well as critical acclaim including his induction to the Rock and Roll Hall of Fame and Songwriters Hall of Fame. Perry’s distinctive sound on countless multi-platinum albums has resulted in accolades and recognition including four Grammys, eight American Music Awards, six Billboard Awards, 12 MTV Video Music Awards, and an Academy Award nomination.
Last year, Perry, Alice Cooper, and Johnny Depp recorded an album as The Hollywood Vampires. The “supergroup”, which was formed to honor the music of the rock stars that died from excess in the 1970s, have just finished their European tour and kick off their U.S. tour next week.
Perry said that he’s excited to represent Monster’s new line of products aimed at producing the best sound for rock and roll and classic rock. “I've been using Monster equipment ever since I met Noel, the ‘Head Monster,’ decades ago,” he noted. “I'm looking forward to being on the road testing some of this new gear on the upcoming Hollywood Vampires. It's great to be on the team that are creating a new line directed at rock and roll that will bring the sound to the fans the way it was meant to be heard.”
Perry was one of the first celebrities to become an honorary “Monster,” contributing to the “Powered by Monster” campaign that spotlighted satisfied Monster customers within the ranks of the musical elite.