AfterShokz, maker of open ear headphones powered by bone conduction technology, has formed a strategic partnership with P28 Foods, maker of healthy bread products and high protein foods.
Billy Sullivan, a principal of P28, uses his AfterShokz Bluez headphones as part of his daily routine-for work and workouts.
Both Syracuse-based businesses have more than geography in common—the two young entrepreneurships have a shared mission: creating products that support a healthy lifestyle.
In the spirit of encouraging outdoor activity, AfterShokz developed stereophonic headphones that offer the most safe and comfortable way to tune in to music or a phone call without tuning out surroundings. AfterShokz open ear headphones rest comfortably in front of the ears and utilize patent-pending bone conduction technology to transmit sound through the listener's cheekbones to the inner ears, bypassing the eardrums completely. With nothing inside or covering the ears that could inhibit ambient noise, anyone participating in activities, especially outdoors, can tune in to music or a phone call without sacrificing their ability to remain alert.
Billy Sullivan, a principal of P28, uses his AfterShokz Bluez headphones as part of his daily routine. P28 was formed when a team of three brothers in the bakery business and a personal trainer/nutritionist set out to create a line of nutrient and protein packed bread products perfectly formulated to build and fuel a healthy body. The P28 team credits the most efficient achievement of fitness goals to a blend of proper nutrition and exercise.
"Joining forces with a complementary brand that shares our goal of motivating the masses to aspire to a healthier lifestyle makes sense, because we speak the same language and can achieve success through the same message," said Bruce Borenstein, president and CEO of AfterShokz. "It's an added bonus that P28 headquarters are practically in our backyard—our newfound alliance is kismet."
The companies have already begun cultivating cross-promotional sales programs set to roll out within the next 30 days. The launch of a bilateral campaign featuring P28 co-founder and IFBB Pro, Billy Sullivan, inspires an overall healthy lifestyle, featuring the benefits of premium nutrition and exercise, from the boardroom to the gym and everything in between.
"Our companies' products are true complements to one another, and more importantly, are both necessities for those that prioritize fitness, yet strive to remain connected and aware," said Billy Sullivan, fondly known as 'The Breadman'. "I know this to be true because I'm an actual AfterShokz customer. The ability to tune out the world safely, yet communicate seamlessly at will makes me more efficient and enhances my healthy lifestyle."