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Agencies Merge to Form New CE Consulting Firm

CE/IoT Partners and Blue Salve join forces to provide consulting services to companies seeking success in the consumer marketspace.

CE/IoT Partners and Blue Salve are merging talents across both businesses into one consulting firm, bluesalve partners LLC. Headed up by Avi Rosenthal of CE/IoT Partners and Robert Heiblim of Blue Salve, the merger sets the stage for the combined global company to be a go-to resource for stakeholders seeking consulting services within technology, IoT, and consumer goods sectors.

Together, bluesalve partners have decades of C-suite level executive experience spanning multiple disciplines, including product development, manufacturing, sales, marketing, channel development, software and hardware engineering, change management, operation, system integration, wireless technologies, standards development, and corporate finance and valuation.

With the full roaster of the CE/IoT Partners team onboard (Avi Rosenthal, Duane Paulson, David Kaplan, and Dan Quigley) as well as the full original Blue Salve team (Robert Heiblim and Lew Brown), bluesalve partners LLC have announced that four additional industry veterans — Meghan Boots, Helen Heneveld, Fred Yando, and Charles Durant — have joined the firm as associates.

All members of bluesalve partners, LLC, have served on industry boards, received industry awards, served as presenters and panelists at major industry events, managed messaging to trade and general interest press, and established key relationships across all facets of the security and smart home industries. Members have also held key roles at start-ups and multinational organizations, including Amazon, ADT, Nortek, GE Security/Interlogix, AMD, and Motorola.

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