Chris Gilray, owner of both AHA Distributing and Phoenix Marketing, recently handed down a tough decision as it relates to distribution, though promising news regarding the rep firm. Due to continuing inventory constraints with no foreseeable solutions and the changing landscape of just-in-time availability, Gilray has decided to close AHA Distributing effective August 31, 2022. To aid in that effort, the company is offering 20 percent off all in-stock products.
While this decision was not an easy one, Gilray says it will allow the staff to focus 100 percent on the growth experienced by Phoenix Marketing. Phoenix Marketing expansion includes the addition of the Phoenix Marketing Commercial Division and the Phoenix Marketing Design Division. The Business Development and Design Team is capturing new business daily through designers, architects and builders, which has been passed on daily to their committed integrator partners.
This new business has led to further expansion into the Middle Atlantic Region, effective October 1, with committed vendors and more team members already in place. More information will be available shortly.
“Our focus and message has always been strong relationships and superior customer service,” says Gilray. “When we could no longer support that message in distribution due to stock constraints and shipping issues, the solution became obvious to focus even more on a direct relationship between the integrator and manufacturer. We have been fortunate enough to align ourselves with partners that cover every aspect of the AV, lighting, and shading industry who are all navigating the stock shortages better than most.
“For our faithful dealers that have purchased through AHA Distributing for years, we thank you for your commitment and support, and look forward to assisting you with even stronger relationships though our rep firm, Phoenix Marketing Group.”
For more information, visit phx-reps.com.