Atlona has hired Kathryn Cordina as business development manager for the western United States. Reporting to director of business development and strategic alliances Michael Crisci, Cordina is responsible for building and strengthening relationships and partnerships to cultivate business opportunities in the region, with an emphasis on forward-looking innovations such as the OmniStream AV over IP platform.
Cordina’s experience in the AV industry began more than two decades ago with her first of two stints in progressively senior sales roles at AMX. She most recently served as a business development manager at Barco, and has also worked on the channel side of the business as a regional sales manager for manufacturers’ representative firm Sapphire Marketing. She will continue to be based in the Dallas, TX area.
Cordina highlights Atlona’s leadership in embracing the full potential of the convergence of AV and IT as attracting her to the company. “Having worked in the AV industry for a long time, I’ve experienced many technology transitions, including the shifts from analog to digital and from SD to HD,” she says. “The move to AV over IP is even more significant, as it changes the conversation away from just focusing on hardware towards agile solutions that truly work within the networking world to enhance enterprises.”
For more information, visit atlona.com.