Richardson, TX–AMX launched a new corporate website which includes a convenient, user-friendly navigation and search model; substantial new product support materials; and a new section dedicated to the companys vertical markets.
We wanted AMX.com to better meet the needs of our dealers, independent programmers, consultants and end users, so we actively solicited feedback from them via surveys and focus groups, said Rashid Skaf, AMX president and chief executive officer. Overall, these individuals wanted a site that was easier and more convenient to use, and that offered more product information to all audiences–so thats exactly what we didand more.
The redesigned site also includes AMX University–the companys extensive training program and the companys list of more than 150 manufacturer partners.
Without a doubt, the new website is a more effective communication vehicle for AMX, Skaf added. From the home page, which features dynamic content, to the promotional areas located throughout the site, visitors to AMX.com will know about the exciting things going on at AMX.
The websites color palate and overall aesthetic design reflects the companys corporate branding. A tan background, which eases eye strain, is complimented by muted shades of taupe, green, blue and grey. For additional visual appeal and enhanced usability, thumbnail images also now accompany most downloads.
Future enhancements to the site, including rich media and additional vertical market content, will be added in the coming months.
For more information, visit www.amx.com.