AMX has developed a new AMX.com to help educate consumers about the benefits of building automation and its effect on productivity and efficiency. The site will serve as a new front end to the existing dealer site that will continue unchanged.
In an ambitious strategy to provide a new online portal for the various markets AMX serves, AMX.com will serve as a landing page where individuals select which version of the website applies to their needs. The initial phase, launched Friday, is defined for the IT managers’ perspective by illustrating the top technology priorities AMX has determined are the most appropriate for IT managers to choose the best solution. These include: enhancing productivity, return on investment, centralized management, ease of use, reliability, network centric, standards based, security, scalable, standardization, and sustainable.
“The new AMX.com will deliver solutions to this key audience that is self-paced, visually inviting, non-technical, and packed full of resources in all different medias,” said Jeff Kindig, AMX vice president, strategic marketing. “We conducted significant market research around the world to guide the development of this new and exciting resource that includes content from white papers to video clips–all designed solely to educate technology managers.”
Non-IT manager consumer visitors to the site can simply click on the “dealer site” link at the top right, where they can also make this their default site. They can also reroute back to the end user site for demonstrating to clients.
“I truly believe this move will create untold new opportunities for our dealers and ultimately, win them many more deals,” said Rashid Skaf, AMX president and CEO. “Because of the technical nature of our solutions, explaining and illustrating the possibilities can often be one of the most lengthy and complex steps in the purchase process. In talking with our dealers to best support their needs, we found that building a resource like the new website could eliminate this hurdle by taking end users on a tour through the purchase process to help them learn, plan, and buy automation technology.”
The commercial market was the initial phase of the new end user website AMX chose to target, according to Lane Shannon, managing editor, AMX marketing communications, who told Residential Systems that “we most definitely continue to support the residential market.”
Shannon continued, “The plan for now is to roll out our education focus next and then government and then residential, which will all be arms of the same amx.com landing page.”
AMX is looking for feedback on the news site via a “submit your web comments/feedback here” button located in the bottom left side.