iRule has added Amy Jalili as Director of Marketing for both iRule and On Controls brands. (On Controls is a leading cloud-based control and automation system for custom integration dealers.)
Bringing more than a decade of business-to-business marketing experience, Jalili is responsible for managing iRule’s corporate, channel, brand, direct, product, and partner strategic marketing and communications.
A Michigan native, Jalili began her career in real estate, finance, and technology, transitioning to commercial real estate in 2010. She most recently led the creation and implementation of cross-channel strategic marketing solutions, digital advertising, and communications as Director of Marketing for Farbman Group in Southfield, MI. She resides in Franklin Village, MI.
iRule is a cloud-based software solution coupled with simple hardware which controls any infra-red (IR), RS-232 or Ethernet-enabled audio/video equipment, making it compatible with nearly any system or combination of components. A fully customizable interface allows users to simplify controls, upload their own images and personalize menus to their preferences. iRule is also easily updated to control additional components or to migrate to the latest versions of smartphones and tablets, making it the last remote you’ll ever need.
iRule software is available through Apple’s App Store and Google Play. The iRule gateway package hardware is available here. The company has already sold over 15,000 licenses in 50+ countries via word-of-mouth and online “buzz” among early adopters, home theater professionals and online forums.