[UPDATED] Amplifier manufacturer ATI (Amplifier Technologies Inc.) has acquired Datasat Digital Entertainment, a provider of digital surround sound technology for commercial cinemas and luxury home theaters, as reported by RS contributor Ted Green on his site Strata-gee.com, referencing multiple sources. According to his sources, the deal closed on Wednesday, and will result in ATI taking over and remaining committed to Datasat’s commercial and residential market segments.
Now, Datasat high-end audio processing and audio amplification products will be added to ATI’s lineup of high-performance audio amplifiers and processing products to provide consumers, professional cinemas, installers and audio designers with tremendous flexibility, power, and feature-rich products for today’s advanced audio and cinema applications.
“Datasat Digital Entertainment (DDE) products are well known and considered by many to be one of the leading audio processing technologies in the world,” stated Morris Kessler, owner and chief designer at ATI. “The addition of Datasat to our existing lines including ATI, Theta Digital and BGW will provide consumers and professional exhibitors all over the world with the highest quality audio in feature-rich and flexible configurations for any audio application.”
“We are pleased to see Datasat joining the ATI family,” added Robert McKinley, EVP of operations at Datasat Digital Entertainment. “There’s a great deal of synergy between the companies already but the combined sales, engineering and operations teams will now work hand in hand to provide continuity with our current product offering while simultaneously moving exciting new initiatives forward to better serve and support the marketplace. This is a great opportunity for anyone that values the highest quality, most reliable audio products available.”
Datasat products will continue to be sold under the Datasat Digital Entertainment brand and manufactured by ATI in its plant in Montebello, CA, as well as its existing manufacturer in Moorpark, CA.
In September, ATI, Theta, and Datasat will demonstrate the combined brands during demonstrations around the CEDIA 2017 show floor and in booths that will showcase each brand’s offerings and the way technology professionals can integrate them into their client’s systems to boost performance and deliver an immersive and impressive entertainment experience. ATI, Theta, and Datasat can be found in booth 3335. Datasat products will also be used to drive demonstrations by PMC at Sound Room 13, RBH at Sound Room 3 and at the Dynaudio suite. Additional events will be announced as the companies finalize plans.