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Atlantic Creates Web Training

Atlantic Technology has implemented a web-based video training program for dealers and sales reps.

Norwood, MA–Atlantic Technology has implemented a web-based video training program for its dealers and sales representatives. The program includes streaming audio and video technologies to provide live training via the Internet.

“We are proud to be on the leading edge in utilizing these media educational techniques to bring continuous 24/7 product and technology training to our dealer base,” stated Atlantic Technology sales and training manager, Mark Donnigan. “We are refocusing on our strong heritage as the leading home theater speaker solutions company for the custom installation and consumer electronics industry. With this new training forum, we are now able to provide live design and sales tools to our dealers, helping them to design better sounding systems and thus deliver the maximum benefit to their clients.”

Filmed at the Dallas CEDIA Regional in May 2004, this 75-minute training has been broken into sections by topic. The current training curriculum covers Atlantic’s C.O.R.E. Technology and the latest speaker solutions, from the THX Ultra2 System 8200 to the compact System 1200. Additionally, there is material on the companys timbre-matched IWTS and ICTS in-wall and in-ceiling speakers.

This training software is free, and requires no password. To view, visit and click on the link title, “View the 2004 CEDIA regional product line training.”