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Atlona Appoints Associated Lighting Reps as Residential Manufacturer’s Representative for the Midwest

Nearly 60-year old firm will represent Atlona’s residential AV businesses in two states, and will leverage Atlona’s products for both residential and light commercial installations

Atlona has designated Associated Lighting Reps as its manufacturer’s representative for residential AV in Central California, Northern California, and Northern Nevada, effective immediately. Associated Lighting Reps will work closely with dealers, specifiers and custom installers to support residential and light commercial AV projects.

Associated Lighting Reps sales representative Bob Foppiano says that their growing light commercial business is a result of their success in residential AV. Working with Atlona gives them a broad line of IP and circuit-based products to serve both areas, many of which are interchangeable between the two markets given Atlona’s engineering approach.

“We often win projects with smaller businesses that come out of a successful home AV installation,” says Foppiano. “A residential customer with a small office will hire us to build AV systems for their meeting space or boardroom. Working with Atlona means that we can support whole-home distributed AV, videoconferencing, and collaboration from mostly a common product line. In residential specifically, we are particularly interested in the Opus line, which fills a specific need for matrixed switching in multiple rooms of home. And as AV over IP continues to grow in commercial and residential, we also see a lot of value in promoting the OmniStream family.”

Associated Lighting Reps’ will also work with Atlona on training and education initiatives, which is simplified through the proximity of its Oakland corporate office to Atlona’s San Jose headquarters. Associated Lighting Reps has three additional locations in Fresno, Sacramento, and Reno, all of which include showrooms and/or training centers while ensuring they remain close to customers across their busiest regions.

ALR Griffith Classroom
ALR Griffith Classroom

“Associated Lighting Reps is a nearly 60-year old company with a strong reputation in serving the residential AV market,” says Jamey Swigert, director of AV sales and business development, Atlona. “They also bring strength and expertise on the commercial side, which makes them an ideal Atlona partner for light commercial projects where our switching, distribution, and control projects continue to gain recognition and market share. Their customer-first philosophy is also a cultural fit for Atlona, and we look forward to building a strong collaborative partnership.”

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