Digital connectivity solutions provider Atlona has appointed Jeff Meyer as the company’s director of business development for the EMEA and Asia Pacific regions.
In his new role, Meyer is responsible for Atlona’s sales in these territories, and will be instrumental in shaping the company’s international business strategy. Prior to joining Atlona, Meyer’s company AV Consulting International (AVCI) worked in partnership with Global AV Network to manage Atlona’s international sales.
Meyer is an accomplished international business professional with more than 18 years of experience managing business development, sales, and marketing for leading AV and IT companies. After starting his career with Kensington in Silicon Valley, Meyer was expatriated to U.K. as the company’s first EMEA product marketing manager. There he helped build Kensington and its subsidiary gaming line, Gravis, into tier-one international consumer electronics brands. In addition, Meyer helped lead worldwide business development for Liquid Audio, Runco International, InFocus, and Belkin.
Meyer’s experience and extensive network of contacts in more than 50 countries led him to start AVCI, which assisted residential and commercial brands with establishing an export footprint. In addition to Atlona, AVCI has consulted for Datasat Digital Entertainment, DVDO, Fortress Seating, On Controls, MSR Acoustics, and Sherbourn.
“Having worked so closely with Jeff before, he was the obvious choice for this significant role in Atlona’s continued growth in the EMEA and Asia Pacific regions,” said Ilya Khayn, president and CEO, Atlona. “His proven track record for producing great results is something Atlona has experienced first-hand, and we look forward to working side by side with him in the future.”
“I have worked with Atlona’s knowledgeable sales and technical staff for years and always felt like part of the team,” said Meyer. “I look forward to driving Atlona’s international strategy and continuing development of the strong partner network necessary for supporting Atlona’s growing demand. It will be an exciting 2013 for Atlona internationally, and we will kick it into high gear starting at ISE 2013.”
Meyer is located in Milan, Italy.