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Atlona Expands HWPco’s Role to Cover Residential AV Market

HWPco will represent Atlona in the Southeast U.S. region.

Atlona has announced the immediate appointment of The HWP Company (HWPco) — a professional sales and marketing firm based in Atlanta, GA — as its new manufacturer’s representative for residential AV in the Southeastern U.S. The six-state territory covers Georgia, North Carolina, South Carolina, Mississippi, Alabama, and Tennessee.

HWPco joined Atlona’s partner network in September, representing the company’s commercial AV business. HWPco’s immediate impact on Atlona’s regional brand visibility, in addition to its expertise in the residential AV business, factored into Atlona’s decision to expand its role. HWPco’s sales team will now actively promote Atlona commercial and residential AV products as part of its broad portfolio, with a goal toward supplying complete solutions to systems integrators and custom installers that can serve the AV needs of any project.

HWPco will launch a training schedule at in January where visitors can register for e-blasts and the latest events. The company anticipates co-training and education initiaitves with Atlona throughout 2019.

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