Atlona gained market share in the custom installation market in 2006 with the release of its HDMI 1.3b flat cable, and now the company is releasing its first HDMI 1.4 cables with the same flat design.
HDMI’s latest specification supports several 3D formats, including Frame Alternative, Line Alternative, Field Alternative, and several others.
Atlona’s new line of cables is designed to surpass the specification requirements of HDMI 1.4, as with previous versions of the Flat HDMI cable line, the company says.
“We rejected the notion of good, better, best early on, thinking everyone deserves the ‘best’ quality, [while paying] the ‘good’ price,” stated Christopher Bundy, director of marketing with Atlona Technologies.
Atlona cables feature a design that allows the cable to conform to flat surfaces, such as a floor or wall. The real reason for making these cables flat, according to the company, is better performance.
“In a round cable, you have a bunch of conductors smashed around a drain (ground), but the shielding between conductors typically is not enough to prevent distortion, especially at long distance,” said Michael Khain, head of product development with Atlona.”
The cables not only bare the ROhS certification, but are UL certified for in-wall use (CL3). The product is currently shipping in lengths ranging from three to 50 feet starting at $39.99.
For more information, visit www.atlona.com.
