Lexington, KY — Electronics manufacturer Audio Authority announced Thursday that Staub Electronics will provide Canadian distribution for the 32-year-old manufacturer’s line of custom integration products, which includes switching, distribution, extension, and signal conversion products.
“We have been looking for a quality distributor partner in the Canadian market for some time. Staub Electronics has the pedigree and infrastructure to support our custom integration products in a way that benefits our dealers,” said Trent Davis, Audio Authority’s product manager.
The distribution agreement will begin immediately. Audio Authority will still maintain a direct relationship with its existing large-volume Canadian resellers, while new business and lower-volume clients will be directed to purchase through Staub. All Canadian dealers will be receiving a mailed packet describing what actions they should take as part of the transition.
“Staub Electronics is honored to partner with Audio Authority as the Canadian distributor for Custom Integration products,” said Scott Trotter, general manager of Staub Electronics. “We have worked hard over the past 18 months assembling a quality mix of solution oriented products for the Canadian Custom Installer and Audio Authority fits perfectly with this strategy.”
“This new channel for Canadian dealers removes a lot of the challenges inherent in cross-border commerce,” Davis said. “Inventory will be held in-country, and warranty service will be handled through Staub, making exchanges and replacements quick and simple.”
Staub Electronics representatives will be contacting Audio Authority dealers in Canada during the next two weeks to discuss the transition and assist in opening buying channels through Staub.