M&K Sound of Denmark has chosen Audio Gear Group to distribute M&K brand consumer and professional loudspeakers in the United States.
Audio Gear Group intends to distribute M&K Sound products through a network of specialty audio distributors, retailers, and custom integrators as well as sell directly to consumers through the MKsoundUS.com website.
“Several successful brands have shown that B-to-C sales can be complementary to and in fact supportive of dealer sales efforts,” said Dave Chai, owner and president of Audio Gear Group. “If a brand’s direct sales effort is non-predatory and carefully managed it can reinforce the brand story and help our channel partners be more successful with the M&K brand.”
Audio Gear Group sales and marketing VP, Jack Travis will head up M&K Sound U.S. sales efforts. Travis hopes to increase efficiency and sales volume by using the existing network of Audio Gear Group Reps and distributors whenever possible. Travis will be supported by David Short who has been selling and marketing M&K Sound for the past two years with the company’s previous U.S. distributor.
“The team at M&K Sound is very excited to form this alliance with Audio Gear Group. M&K Sound is a unique and well-established brand with a very strong, historical position in the USA market and we look forward to collaborating with their team of experienced professionals. We strongly feel that our mutual understanding of ‘the importance of sound’ and to offer best-in-class service provides the base for a long-term relationship which will strengthen and increase our presence in the U.S. market.” said Lars Johansen, president of M&K Sound. “Dave Chai and the Audio Gear team will bring extremely high levels of energy, professionalism and marketing skill to the party.”