AudioQuest has partnered with Netsertive to run Netsertive’s Local Extend Ad program, which drives co-branded online advertising into the local markets of its individual dealers throughout North America.
Netsertive’s Local Extend technology allows customers to find an integrator or specialty retailer in their local market with targeted online marketing. AudioQuest branded display ads are co-branded with their dealers and then served to consumers while highlighting the dealer nearest the consumer’s location. They are served on national audio-video websites, blogs, and forums to consumers who are researching components, reading articles about system performance or learning about relevant products.
“When we looked at ways to get consumers to find experienced and knowledgeable retailers who could educate them on the importance of quality cables, Netsertive’s Local Extend program was hands-down the most effective offering,” said Steve Silberman, AudioQuest’s vice president of marketing. “It takes consumers directly to local dealers and capitalizes on the fact that almost all product research begins online.”
“When we talked to our clients about what brands they wanted to jointly promote, AudioQuest was an overwhelming favorite,” said Netsertive’s director of business development, Jamie Sasser. “They have long been recognized for great products as well as outstanding marketing efforts that support their local dealers.”