AURALiC Names Chris Morris Manager of Global Technical Support

Experienced Training Leader to Focus on U.S. Dealers
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AURALiC recently promoted Chris Morris to manager of global technical support. Although his duties will cover global operations, a major emphasis will be on working with U.S. dealers. 

Prior to this promotion, Morris handled both dealer and consumer technical support issues for AURALiC’s streaming products.

He began his career working for Apple, training professionals on Aperture (where he is Apple Certified) and Motion, and then taught new Apple trainers (called “Creatives”) on how to train customers. He later went to work in sales for a hi-fi retailer. 

Morris then worked for The Sound Organisation for four years, starting in regional and then national sales for Rega, Naim, Dali, Chord Cable, Quadraspire, and others. When The Sound Organisation brought on Naim, he stayed on, seeing great growth potential in their streaming products.

From that point on he became national training manager and focused on growing Naim by training dealers and creating training materials to help dealers learn about the new product category of digital audio streaming 

Prior to working for AURALiC, he ran his own company helping distributors and manufacturers support streaming or network based products.