Kordz, a manufacturer of what it calls “high purity” HDMI cables, is bringing its Kordz cables to North America with the opening of Kordz USA Inc. Headquartered in Victoria, Australia, Kordz plans to distribute and market its HDMI line through the U.S. office, located in Sunnyvale, California.
Formed to manage all aspects of top-level North American distribution, IP management and branding, marketing and public relations, Kordz USA operates under the management of Michael Schaller, former director of compliance for HDMI Licensing LLC. From this position, the company believes, Schaller has gained credibility with the HDMI standard that will help in the growing of Kordz reputation internationally.
“Launching Kordz USA allows us to expand our international distribution and deliver the proven quality and integrity of the brand to the North American market,” Schaller said. “We have no doubt that our cables will fill a void in the industry where high performance doesn’t have to equal high prices.”
Kordz offers two ranges of cables including commercial and enthusiast, both designed specifically for discerning audiences. The commercial range caters to the special requirements of AV integrators and was designed for installations involving distributed audio, video, and data. Comprised of a several different levels of assembled cables and accessories, the enthusiast range includes the EVO, EVS, and EVX.
Established in 2003, Kordz recognized a gap in the home cinema market between the mass of low-end cable options and high-end alternatives. Kordz launched a line of HDMI cables to deliver on both quality and affordability