Netsertive, the company formerly known as AV NetResults, has launched a new online ad program for industry vendors and dealers. The Local-Extend Online Ad Program places co-branded online advertising in specific local markets around the country.
An example of the B&W banner web ad from Netsertive.
The banner ads promote branding for the vendor while associating the brand with key dealers in designated markets.
Over the past two years, Netsertive has developed a vast knowledge base and proprietary search marketing methodology based on running hundreds of AV industry online campaigns for dozens of clients around the country. With a focus on the AV industry and relevant knowledge in every major U.S. market, the company says it can ensure a fast and smooth entry into the world of online marketing for a wide range of AV dealers and vendors.
Netsertive also provides online search advertising in local markets and industry-specific search engine optimization (SEO) for AV custom and retail dealers.
To maintain relevancy with its latest program, the dealer information on ads automatically changes based on the city a consumer is in when he views a website showing the ads. The ads are shown on industry-specific, contextually relevant sites across the internet, including AV resource and hobbyist sites, forums, blogs, and relevant social media sites.
New sales opportunities for both manufacturers and dealers are created as the ad-clicks get driven directly to the local dealer’s website, putting the consumer in touch with a local outlet where they can demo the product directly.
Bowers & Wilkins (B&W) was the first vendor to have its program launched, test marketing with 15 dealers in different markets for the initial phase of the program.
The program is now driving hundreds of thousands of ad impressions in specific local markets and thousands of clicks to B&W dealers’ websites, according to Netsertive. B&W is now working with Netsertive to expand their program throughout their dealer network.
“We are always looking for better, more cost-efficient ways to get our message to the consumer as well as new methods of supporting our dealer base,” Doug Henderson, B&W Group USA senior VP of sales and marketing noted. “This program accomplishes both objectives and allows us to deploy the campaign to dozens of dealers by working through a single source at Netsertive.”
For more information, visit www.netsertive.com.
