AVAD Allies With Aprilaire and Marantz

AVAD has formed strategic partnerships with Aprilaire and Marantz America.
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Ft. Lauderdale, FL--AVAD, the custom home technology distributor, has formed strategic partnerships with Aprilaire, a provider of indoor air quality solutions, and Marantz America.

With Marantz America, AVAC will to distribute its acclaimed home entertainment products which include AV receivers, amplifiers, DLP projectors and plasma monitors. This partnership will enhance the distribution of Marantz products within the custom installation market in North America, and affirm AVADs continuing expansion efforts.

AVAD will act as Marantzs supply chain partner, providing local marketing programs, training, technical support and warehouse services to the brands dealers. AVAD distributors will locally stock Marantzs products to offer installers fast and easy inventory access for better customer service, improved turns and higher profits.

Teaming up with Marantz to provide custom installers with the latest home entertainment technologies is an exciting development for us, stated Joe Piccirilli, managing director of AVAD. This partnership will enhance Marantzs leading brand position and growth efforts through increased market penetration and improved dealer services.

Marantz has been a renowned home entertainment provider for over 50 years. Most recently, weve been seeking to expand our presence among the important builder and custom installation markets, and AVAD is an ideal partner to help us achieve this goal, said Charles Boornazian, vice president of sales for Marantz America.

Regarding AVAD's partnership with Aprilaire, Jon Fischer, the Aprilaire's home automation sales manager, stated, Aprilaires relationship with AVAD will allow us reach out to over 9,000 custom installation specialists without adversely impacting our current customer base. With the tremendous growth potential in customized home automation, we need to position ourselves to reach the right audience of custom installers, and AVADs D2B program is the right vehicle for us.

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