AVAD LLC plans to introduce the addition of “The Frame” by Samsung at AVAD locations throughout North America with dealer-focused regional launch events across the U.S. throughout August.
The Frame, a new lifestyle product from Samsung, is intended to fade into the room’s décor like an actual painting when not in use. Designed in collaboration with designer Yves Behar, The Frame is designed to provide both a premium entertainment experience, but also to enhance the look of a home as a piece of artwork might. When powered on, The Frame offers 4K Ultra HD picture quality. When not displaying TV or movies, The Frame becomes a customizable picture frame that can exhibit artwork and photographs via ‘Art Mode.’
A CES 2017 ‘Best of Innovations Award’ recipient, The Frame is available in two sizes: a 65-inch model, priced at $2,799, and a 55-inch model, priced at $1,999. Interchangeable frames, including white, beige and walnut shades of real wood, for the 55-inch model are available for $199.99. Bezels for the 65-inch model are available for $249.99 allowing for further customizable options that complement a range of living spaces and personal styles.
The Frame comes pre-loaded with 100 works of art, and users will also have access to Samsung’s ‘Art Store’, a growing library of more than 400 pieces of established and emerging artists, curated by several international organizations, galleries and museums, including the Albertina Museum, Artspace, LUMAS, Magnum Photos, Saatchi Art and Sedition. Users can purchase an individual piece for $19.99 or subscribe to the full collection for $4.99 per month. Owners can also upload their own images to The Frame using “My Collection.”
“The Frame is the perfect solution for consumers looking beyond the traditional television to take an artful and more personal approach to the way they design the interior of their homes,” said Dave Das, SVP of consumer electronics for Samsung Electronics America. “We are excited to work with AVAD to showcase this groundbreaking lifestyle TV for dealers across this country.”?
In partnership with Samsung, AVAD is set to host five events to showcase The Frame including: Plainview, NY, on August 10; Fort Lauderdale, FL, on August 16; Chicago, IL, on August 23; Dallas, TX, on August 29; and Van Nuys, CA, on August 31. Each event will take place from 4 p.m. to 7 p.m. local time and provide dealers with food, beverages, and the opportunity to speak with representatives from Samsung to learn more about the TV. In addition, The Frame will be available from all AVAD locations throughout the US. Dealers interested in The Frame or in attending an upcoming event can reach out to their local AVAD representative for details.
?“We are pleased to provide AVAD dealers with the latest technology from Samsung,” said Seth Evenson, director of customer experience management for AVAD LLC. “To celebrate the launch of The Frame at AVAD, we look forward to showcasing the revolutionary product at select AVAD locations and giving our dealers the opportunity to see the product first-hand. Samsung’s innovation with The Frame transforms the way users view television and we believe our dealers will find great success with this product. The Frame will be available at all AVAD locations throughout the US.”