AVAD LLC recently made some changes to its staff, including the addition of Steve Honig as senior marketing and training manager and the promotion of Cynthia Menna to senior manager of business development.
Honig brings 35 years of experience in sales, training, and management, 15 of which were spent in the custom electronics industry.
In his new role as senior marketing and training manager, Honig will also manage AVAD University, AVAD’s continuing education program that makes manufacturers directly available to dealers through product training seminars hosted on-site at each of the 28 North American AVAD locations.
In addition, he will assist in AVAD’s marketing efforts.
“Steve Honig brings a wealth of experience to AVAD and will be invaluable in continuing the highest level of support to our dealers and partners,” vice president and general manager of AVAD, Jim Annes, said. “His experience in sales, training, and marketing will be a great value to the AVAD management team as we focus on serving the needs of custom installers.”
Most recently, Honig held the position of marketing director at Volutone Distributing where his responsibilities included creating and implementing a new Customer Care Department, as well as managing vendor training and the company’s marketing efforts.
In her new role as senior manager of business development, Menna will work with AVAD executives to identify, develop, manage, and facilitate the growth of new product categories, service offerings, and solution sets.
As part of her responsibilities, Menna will report directly to Annes and will work with AVAD’s executive team and its partners on areas of expanded product offerings and opportunities to support AVAD’s existing categories.
Through the research, development, and implementation of focused internal and external training and dealer support programs, she will also strengthen AVAD’s position as the custom installers’ primary source for knowledge on current and future market trends, helping them better manage and grow their businesses.
“From day one, Cynthia has shown a commitment to reinforcing AVAD’s reputation as the custom installers’ go-to resource for the latest products and business strategies,” Annes said. “We look forward to leveraging her expertise and industry insight to fuel AVAD’s success as we continue to focus on the specific needs and demands of our dealers.”
An AVAD employee for over two years, Menna most recently handled AVAD’s sales operations in the Michigan and Ohio regions.
She has also been responsible for the management of AVAD’s groundbreaking D2B program, which revolutionized the gap between builders and installers by helping them identify and meet homeowners’ demand for cutting-edge home systems.
Menna also managed the company’s recent entrance into the commercial and security categories.