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AVAD Partners with Chief

The distributor has added the mounting solutions manufacturer to its roster of brands.

Van Nuys, CA–AVAD LLC has entered into a distribution agreement with Chief Manufacturing. AVAD will carry Chief mounts for flat screen TV’s and projectors: Reaction Articulating Arms, In-Wall Accessories, Cinematic Motorized Mounts and Projector Mounts and Accessories at each of the company’s 37 U.S. locations. By partnering with AVAD, Chief now has access to the AVAD network of over 9,000 dealers, enabling the company to broaden its reach within the custom installation market.

“We’re excited to build a new relationship with Chief, which will allow us to offer their high-quality mounts to our dealers,” said Bob Gartland, president of AVAD. “Our goal is to always provide the most innovative and reliable AV products to our dealers. Partnering with Chief allows us to continue that mission.”

AVAD will serve as a supply chain partner to distribute Chief products, creating a go-to market plan that focuses efforts locally to build brand presence among electronic system contractors across the United States. In addition, AVAD will provide dealers with Chief product training, complete technical support and fast and easy access to inventory at locations across the country.

“Our new relationship with AVAD combines the strong dealer base AVAD has developed with its local service and support with some of Chief’s most innovative product solutions,” said Steve Durkee, vice president of Sales for Chief Manufacturing. “Additionally, we trust AVAD to distribute our products because the company’s demonstrated support systems and product training align with Chief’s core values.”

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